October 2014 – Ns Novelties

NS Novelties Director of Operations Lavi Yedid is profiled in the October issue of XBIZ Premiere magazine. Lavi discusses his 30-plus years in the industry, the origins and future of NS Novelties, 3D Printing, “Fifty Shades of Grey,” and more. You can read the piece here.

Read on for some highlights!

Lavi on what sets NS Novelties apart:

In terms of product, NSN is developing them using better and safer materials while keeping pricing at an attractive price point. As more retailers, distributors, and consumers delve into the components of the product, they come to realize that NSN delivers a better product.

Lavi on how significant the release of the first “50 Shades of Grey” movie will be to the industry?

The more exposure we get especially in terms of positive publicity the better. As more mainstream grow to accept toys as part of their lives, the bigger our market will grow. We have quite a few items that match the FSOG premise. We just introduced a new bondage line called Bare. The line is manufactured with transparent vinyl so it’s very vogue fashion-oriented product line.

Lavi on how NS Novelties will appeal to fans of “50 Shades of Grey:”

One of the intial aims of the company was to develop a look and packaging style that will be at home in any retail department store as well as in an adult store. It is a look that is clean and modern that appeals to today’s consumer.

Lavi on 3D Printers possibly affecting the novelty industry:

You will always have a sector of the population that will not be tech savvy. Then becomes question of costs associated with the software and hardware. Yes, they will become more affordable. Will one spend hours to design, build, and execute a plug that they can buy for $10? At some point, it does not make sense—you just buy the product and move on. It is hard to predict the industry past the nxt 10 years, but for the time being I think we’re safe.

Lavi names a few of NS Novelties bestselling lines:

Crystal Glass… NSN’s package design allows the product to be properly displayed and appreciated by consumers. The combination of unique design and vibrant colors has made it a great seller for retailers worldwide. All NSN glass is annealed to assure a defect-free product, which is more resilient than your standard borosilicate glass products.

Sinful Bondage… we offered a jaw-dropping package design housing a new twist on bondage gear utilizing vinyl, neoprene, and nickel-free hardware. The success of the first collection was followed by a black version of the original seven products. Since then we have added five new designs. With attractive packaging, innovative product, and extremely appealing price points made this line a home run for NSN.

For the male consumer we offer the Renegade line of products. This line was introduced as part of our first collection and found a large audience worldwide. Simple, attractive packaging aimed at the male consumer combined with original product collection—like the Man’s Pleasure Rocker, Renegade Man’s Ring, Ultra Slick Silicone Plugs—and continuing with more releases including the latest additions of Renegade Power Pump, Spades Silicone Plugs, Mini Inflatable Plug, Ripcord and more. Unique shapes and designs found in this collection have made it a bestseller.